At the helm of Deuce is Tiara Chesmer-Williams — a strategist, builder, and trusted advisor who turns engagement into growth.

With nearly two decades of experience across luxury, finance, sports, and entertainment, Tiara has mastered the art of aligning culture with business strategy to drive measurable impact. She founded Deuce to meet a growing demand for sharp, culturally fluent strategies that do more than inspire — they mobilize people, shift perception, and unlock growth.

Tiara’s executive career includes pivotal roles at Blackstone and Morgan Stanley, where she led enterprise-wide people and engagement strategies for high-net-worth and institutional clients. Most recently, as Vice President and Head of Inclusion & Multicultural Strategy at Moët Hennessy, she designed global frameworks that elevated leadership capability, deepened market relevance, and scaled impact across a portfolio of iconic brands.

A board member for Afrotech and PersonaMatch, Tiara brings her expertise to shaping the future of innovation, representation, and organizational leadership.

At Deuce, Tiara leads with bold vision, deep insight, and unapologetic precision — partnering with brands and leaders who are ready to engage their people and markets differently, turning connection into their most powerful growth engine.